PeopleX > Employee Value Proposition > When Superheroes Play Together

When Superheroes Play Together, Employer Branding Gets Done Right!

 

Smart leaders today recognise that employer branding is a collective effort. It takes synergy between multiple teams and individuals to attract, retain, and engage top talent.

Here’s a quick summary of the roles different teams play in planning, and executing, an effective employer branding project.

 

Leadership Team: Setting the Vision

  • Define the company’s core values and culture.
  • Champion the employer branding initiative from the top down.
  • Ensure alignment between the brand’s external image and internal culture.
  • Allocate resources and support necessary for the project’s success.

 

HR Business Partner (HRBP) Team: Translating Culture into Strategy

  • Act as a bridge between leadership and HR functions.
  • Translate cultural values into actionable HR strategies.
  • Identify gaps in talent and culture, and propose solutions.
  • Monitor and assess the impact of the employer branding efforts.

 

Talent Acquisition (TA) Team: Building the Talent Pipeline

  • Craft compelling job descriptions and candidate personas.
  • Incorporate the employer brand into job postings and recruitment materials.
  • Ensure that candidate touchpoints reflect the desired culture.
  • Measure the effectiveness of branding in attracting top talent.

 

Marketing Team: Amplifying the Brand

  • Collaborate with HR to create an authentic employer brand narrative.
  • Leverage digital and social media to share employee stories.
  • Develop creative content that showcases company culture.
  • Track and analyze the reach and engagement of employer branding campaigns.

 

Sales Team: Advocates of the Brand

  • Equip salespeople with insights about the employer brand.
  • Encourage them to share positive experiences with potential clients.
  • Leverage employee stories to build trust with prospects.
  • Measure the impact of employer branding on client relationships and sales.

 

In this experience-driven era, the alignment of culture, strategy, and brand image across all facets of the organization is key to achieving a competitive advantage in the talent market.

 

We at PeopleX help thriving businesses become great employer brands as well. Book your free consultation today, to understand our methodology, process and outcomes.